How to Run a Life Coaching Business

Run a Business

In this article, we’ll start by discussing the key day-to-day operational tasks you must perform to run a successful life coaching business. Then we will go through ways to make your business run more efficiently.


Day-to-Day Operational Tasks for a Life Coaching Business

No matter the type of life coaching business you have, there are some basic operational tasks that you will need to complete regularly. These tasks include:

  • Scheduling client appointments: You will need to set up a system for scheduling and confirming appointments with clients. This can be done manually or through an online scheduling tool.
  • Preparing for life coaching sessions: In order to provide quality life coaching, you will need to prepare for each session in advance. This means researching your client, reviewing their goals, and creating a plan for the session.
  • Conducting life coaching sessions: You will need to be present and engaged with your client during each life coaching session. This means actively listening, asking questions, and providing feedback.


Receiving and Processing Payments 

Another important aspect of running your business is getting paid on time and in full. There are a few different ways to receive and process payments, but the most common are invoicing and credit cards. 

Managing Client Relationships 

The key to any successful business is good client relationships. Managing client relationships is especially important as you want to make sure that they are happy and satisfied with your offerings. This will make them more likely to refer your company to others and to come back to you in the future. There are a few different ways to manage client relationships, but the most common is to keep in touch with them regularly and send them updates via their preferred communication method.


Improve Your Life Coaching Company’s Inefficiencies

Use the following tips and strategies to make your life coaching business more efficient and productive.

  • Reduce the number of no-shows: One way to reduce inefficiencies in your business is to reduce the number of no-shows. This can be done by sending reminders for upcoming appointments, confirming appointments 48 hours in advance, and following up with clients who do not attend their scheduled appointment.
  • Automate repetitive tasks: Another way to make your business more efficient is to automate repetitive tasks. This can be done by using software or online tools to automate appointment scheduling, payments, and client communication.
  • Outsource non-essential tasks: If you are bogged down with non-essential tasks, consider outsourcing them to a virtual assistant or another service.


Systems & Processes

One of the best ways to make your life coaching business more efficient is to develop or automate as many systems and processes as possible. By doing this, you can save time and money.

The following life coaching business processes can be systematized: 

  • Scheduling client appointments
  • Preparing for life coaching sessions
  • Conducting life coaching sessions
  • Receiving and processing payments
  • Managing client relationships


Delegate & Outsource

Another way to make your life coaching business more efficient is to delegate or outsource tasks.

There are several different tasks you can delegate or outsource, including:

  • Administrative tasks
  • Marketing and advertising
  • Customer service
  • Bookkeeping and accounting
  • Web development

By delegating and outsourcing these tasks, you will free up time to focus on driving sales, which is key to growing your life coaching company.

You can find professionals to perform these tasks and more on websites like Upwork and Fiverr. Test workers on those sites with small projects before hiring them for bigger ones.


Time Management

When running a successful life coaching business, one of the most important things is time management.

There are several different ways to manage your time effectively, including:

  • Create task lists/to-do list
  • Time blocking (blocking out time of your schedule to focus on critical tasks)
  • Prioritization (prioritizing business building projects over day-to-day operational tasks)

To be successful, you need to learn how to balance the important tasks with the less important ones. You also need to learn how to say no to certain tasks in order to focus on the most important ones.

The key to time management in the life coaching business is to be organized and focused. Using the above mentioned techniques, you can effectively manage your time and grow your business.


Tools, Technology & Resources

There are several different tools, technologies, and resources that can help life coaching businesses improve their efficiencies, including:

  • Marketing automation tools (email marketing, etc.)
  • Accounting software/automated billing and invoicing
  • Customer Relationship Management (CRM) software

Consider using these tools if they can help your business. Also, creating custom software could possibly allow you to perform even better and give you a competitive advantage. If a customized piece of software could benefit your life coaching business, consult with an IT professional or software developer.


Set & Track Goals

One of the best ways to make your life coaching business successful is to set and track goals. Without business goals, measuring your progress or knowing what you need to do to improve your business is difficult.

There are several ways to set and track goals, including:

  • SMART goals (SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound)
  • Progress tracking charts (creating graphs that show your progress made towards specific goals)
  • Creating a business plan

Using one or more of these methods, you can set and track realistic goals for your business. This will help you stay on track and achieve your desired results.



To maximize your success, consider networking with other professionals both inside and outside the life coaching business. By doing this, you can learn from their experiences, get advice, and make connections that can help your business.

There are several ways to network with other professionals, including:

  • Attending industry events
  • Networking events
  • Online networking
  • Professional associations
  • Trade shows


Pricing Your Offerings

One of the most important things to consider when pricing your life coaching offerings is how much you need to charge to make a profit. You also need to consider how much your competitors charge for similar offerings.

Another thing to consider when pricing your services is how much value your offerings provide. By understanding the value of your offerings, you can justify charging more for them.

Finally, you need to find the right balance between price and demand. If you charge too much, you may lose potential clients. However, if you charge too little, you may be unable to cover the costs of running your business.


Targeting the Right Clients

To be successful in the life coaching business, you need to target the right clients. By targeting the right clients, you can increase your chances of making a sale and ideally serve clients who value your offerings more or are easier to serve.

There are several different ways to target the right clients, including:

  • Segmenting your market
  • Understanding your ideal client
  • Developing a positioning statement
  • Creating a buyer persona



Running a life coaching business can be a rewarding experience. However, it’s important to be aware of the challenges and opportunities that you’ll face. By using the tips and information in this article, you can set your business up for success.

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